Some kool packaging ideas...
1. Gnome Bread Packaging
(Designer: Lo Siento Studio)
2. DFP.com : Harder
“There are two worlds of bottom smacking, the world of BDSM and the
world of ketchup bottles. The company, Dressing for Pleasure, a
specialist in fetish wear and all things S&M related, married these
two worlds by putting stickers of enticing rear ends on the bottoms of
ketchup bottles. Thus inviting bar patrons to explore a completely
different appetite while addressing their hunger.” (Advertising Agency:
JWT, NY, USA)
3. Fit Buns High Protein: Bread
“We got into cooperation with bakery that supplies bread to
neighborhood stores. Together we created FIT BUNS — a branded healthy
buns with coupon for a free visit to fitness center inside the box.
Results:2996 packs of buns sold the first month. 658 people came for a
trial session, 217 purchased membership cards. That increased the number
of fitness center clients by 25%. FIT BUNS sales generated 115% return
on investments.” (Advertising Agency: MEX, Ukraine)
4. Colgate Max Night: Pizza Box
“To promote the new Colgate Max Night
variant local pizzerias were supplied with special Colgate-branded boxes
for their dinner deliveries. The inside of the box was designed to look
like the inside of a mouth. The message reminded people to use Colgate
max night so their dinner breath does not become their morning breath.”
(Advertising Agency: Y&R, Paris, France)
5. Clearasil: Squeeze
“Clearasil is a pharmaceutical gel
designed to fight Acne, widely used by teenagers on puberty. Its image
is very strong near this target but not so strong among general
practitioners.” (Advertising School: Hambre, Leo Burnett Lisbon School)
6. Coca-Cola Cups
(Designer: Unknown)
7. Cole & Weber United: Holiday Log
“What better holiday moment than
settling in with a bottle of wine and a warm fire in those cold, long
months? We took logs of fresh pine and milled them to hold a wine bottle
and a box of customized matches. Inside the log was a cheerful greeting
and instructions on how to properly enjoy the gifts. Not only did we
create a great shipping container for the wine, but that container was
the backdrop for a great holiday experience that could last beyond its
opening.” (Advertising Agency: Cole & Weber United, Seattle, USA)
8. Origami Beer
“Pre-folded origami beer label. It is a common phenomenon
that people, in nervous situations, scratch off the label of their beer
bottle. Origami label is about making something constructive out of this
situation. If you follow the indications on the label, you can fold it
into a flower.“ (Designer: Clara Lindsten)
9. Green Berry Tea
(Designer: Natalia Ponomareva)
10. Parmesan Penci
“Take the Parmesan Pencil, sharpen it
using the enclosed sharpener, and you have delicious, fresh Parmesan
cheese on your meal. There couldn’t be an easier way to decorate your
pasta & co. And the packaging also plays a central role: Using a
scale on the pens and on the back of the packaging, it’s not only easy
to tell how much grated Parmesan Pencil you need for each dish, you can
even see how many calories each serving contains. So kitchen craftsmen
have everything perfectly under control.” (Advertising Agency : Kolle Rebbe / KOREFE, Hamburg, Germany)
11. Kohberg, “Support the Breasts” Bread Packaging
“Kohberg, the largest manufacturer of bread in Denmark, is the proud
sponsor of The Danish Cancer Society in their big annual event to fight
breast cancer.The event is called ‘Support the breasts’ and Kohberg
donates part of the revenue generated from sales of rye bread buns
(Rugbrødsboller). The brief from Kohberg was to come up with a packaging
idea to increase awareness and sales.”(Advertising Agency: envision)
12. Waterproof Watches Sold in Bags of Water
“We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.” (Advertising Agency: Scholz & Friends)
13. Vonnegut Dollhouse: CD Packaging
“Vonnegut Dollhouse is one of the newest forces in Vancouver’s independent music scene.” (Advertising Agency: Rethink, Canada)
14. St. Stephen Hair Accessories
“In today’s haircare accessories market
the level of competition is high. For a brand to standout from the
crowd, it needs to be unique and able to differentiate itself from the
competition. St. Stephen is a brand new hair accessories line carrying
products such as bobby pins, elastics, hair pins and head wraps. The
most popular products are bobby pins and elastics. The principal of this
collection set is to use packaging design and simple arrangement to
appeal to different segments of consumers. Matching the functionality of
bobby pins and elastics with design characteristics that resonate with
the target market generates a huge impact on the shelf and make a sale
more likely.” (Designer: Prompt Design)
15. Fruit-Shaped Jam Bottles
“Fruit-Shaped jam bottle advertising manipulations for La Vieja Fabrica.” (Advertising Agency: tapsa)
16. Kirei Towel
“Towel’s purpose is to clean. To expand its strength, the towel is
packaged in a pencil, acting as the 'eraser' as part of the pencil. They
can be sold as individuals or as a pack of colourful pencil crayons.
Let’s erase the blemishes on your face!” (Designer Hannah Jor)
17. Mount Fuji Tissue Holder
(Designer: Tomohiro Ikegaya)
18. Fazer Vilpuri
(Designer: Hasan and Partners)
19. Moustache Paintbrush Packaging
“This humoristic packaging offers the
function of assembling two products (two paintbrushes) together with
only one cardboard printed on both sides.” (Designer: Simon Laliberté)
20. “City Harvest” – Empty Stomach Bag
“The benefit of City Harvest is
demonstrated as the empty stomach bags are filled with food. The bags
are supplied to supermarkets, grocery stores, etc.” (Designer: Andy Winner and One Show Merit)
And finally, a few extra ones without much details.
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| Zen Perfume Bottle |
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| Kool matchboxes |
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| Juice Bottles
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