Tuesday, 10 April 2012

Cointreau Print Ad





     
Elegance in a drink

Cointreau on Ice. Cointreau… C’est Beau



The Legend:

In 1849, Adolphe and Edouard-Jean Cointreau, famous master confectioners, established a distillery in Angers, France to create spirits using local fruits. Following the family legacy, in 1885 Edouard Cointreau, son of Edouard-Jean, distilled a spirit from sweet and bitter orange peel.
The highly crystalline robe he used was a major novelty at the time. He also invented the square-sided amber-coloured container, the modern version of which still remains the signature of Cointreau liqueur bottle to this day.
As the legacy and the spirit successfully lived on throughout the generations, the oranges used in today’s production come from Brazil, Spain, Saint Raphael, Haiti, and are shipped to Angers. They are routinely tested to ensure that the flavor stays consistent, since faithful consumers have come to expect a particular flavor from their Cointreau.


The Work:

Basketfuls of sun-dried orange peels are categorized according to their intricate colours which define the different orange flavors and their fruity intensity; greenish-bronze for bitter and orangey-red for sweet. The peels are then fully dried, macerated and finally distilled in gloriously burnished red copper stills to extract every drop of the valuable essential oils. The other ingredients (alcohol, sugar and water) – which are also completely natural – give the liqueur its creamy roundness and aromatic vigour. Like an intimate romantic secret adding to its uniqueness, the recipe itself has been faithfully guarded for more than a century.


The Drink:

Renowned for its fine balance and exquisite fullness, Cointreau is at once intense and gentle, warming and refreshing, bitter and sweet. Every sip delivers a charming twist of joie de vivre that will arouse curiosity and heighten the imagination. It is displayed in a sweet mix of nature’s rich ripe fruitfulness and warm sparkling sunshine that inspires the mouth and leaves it curious.
On first appearance, the exotic sensuality of Cointreau is artful, flowing naked and crystalline from its amber bottle. This purity clouds on contact with ice and confers a delicate pearl-white aspect to its clear transparency.
Whether enjoyed as an aperitif or a digestif, this elegant drink is a heady fragrance that shows a perfect marriage between sweet and bitter as well as uniqueness and elegance.



Cointreau… C’est Beau
Cointreau demonstrated its superior quality by once again winning a gold medal in the 2009 San Francisco World Spirit Competition.
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